COVID-19: CRIC Supports Industry During these Unprecedented Times
The Canadian Research Insights Council (CRIC) is Canada’s voice of the research, insights and analytics industry both domestically and globally. CRIC represents the highest standards, ethics and best practices in research that protect the public interest. Its members include research agencies, companies that rely on insights, and other industry partners.
Latest News
Congratulations Public Opinion Researchers for Accurate and Transparent Polling
The results are in and public opinion researchers have, once again, demonstrated that survey research remains a valuable tool in helping Canadians make informed election decisions. The surveys released by CRIC member companies predicted a very close race and the...
Sponsor a CRIC Event to Maximize Your Brand Impact
September 02, 2021 – Sponsor a CRIC event to showcase your expertise before key decision-makers in Canada’s research, analytics and insight industry. CRIC offers customizable sponsorship packages to elevate your product innovations and thought-leadership, generate...
CRIC member companies play critical role in determining party inclusion in the Leaders’ Debates
CRIC is pleased to see that seven of the nine polls used by the Leaders’ Debates Commission (“the Commission”) to determine inclusion under criterion (iii) were conducted by CRIC member agencies. In order to qualify under criterion (iii) a leader of a political party...
“CRIC advocates for the highest standards in the research, analytics and insights profession. Regardless of the size of your organization, whether you rely on traditional or emerging methods, operate on the agency-side, client-side, are an academic institute, research institute (non-profit), or a supplier; this industry is powered by the trust, rigour, innovation and ethics embedded in our membership.”
Gary Bennewies, Chair of the CRIC Board
About Us
Welcome to CRIC.
CRIC’s mandate is to:
- represent the highest standards, ethics and best practices in research, analytics and insights;
- advocate for sound policy and regulations that encourage a supportive environment for research and analytics;
- support new and innovative ways to gather insights;
- protect the public trust and encourage participation in research and analytics;
- represent the profession both domestically and internationally;
- serve as a source of information for the industry; and
- be a forum for collective industry action.
A key focus is on building and strengthening relationships with the international research, analytics and insights community. As such, the association has adopted the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. As well, CRIC has incorporated the polling standards of the American Association for Public Opinion Research (AAPOR) and the World Association for Public Opinion Research (WAPOR), in order to promote the highest ethics and transparency in policy-related and public opinion polling.
CRIC was established in August of 2018 following the bankruptcy of the former Canadian marketing research association.
Board
Gary Bennewies, Chair
Nik Nanos, Vice Chair
Jason Zweig, Treasurer
Board Members
Anastasia Arabia
Robert Berger
Margaret Brigley
Ed Gibson
Frank Graves
Jean-Marc Léger
Diana Lucaci
Sam Pisani
Barry Watson
Contact Us
For more information, contact John Tabone, Chief Administrative Officer: