The Canadian Research and Insights Council (CRIC) is Canada’s voice of the research, insights and analytics industry both domestically and globally. CRIC represents the highest standards, ethics and best practices in research that protect the public interest. Its members include research agencies, companies that rely on insights, and other industry partners.
Latest News
Canada’s Telecom Companies to Implement Universal Call Blocking Before December 19
Issue After years of discussions with industry, the CRTC ordered Canada’s telecom companies to implement, by December 19, 2019, new call-blocking technologies to reduce the number of nuisance calls to Canadians. In a directive that was issued a year earlier...
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Help CRIC Shape the Future of Research, Insights and Analytics in Canada
The rise of big data, automation, blockchain, CX, UX, behavioural science and artificial intelligence are among the key trends shaping the future of the research, insights and analytics industry. Advances in technology are disrupting traditional methodologies and...
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Register today for the “Best of ESOMAR” event in Toronto
The Canadian Research Insights Council (CRIC) is pleased to invite you to ESOMAR’s first Canadian “Best of ESOMAR” event in Toronto on November 12, 2019. Join ESOMAR’s North American team and other research and insights professionals for an informative night that will...
read more“Our objective is simple and straightforward – membership in this organization means strict compliance with a rigorous set of world-class research standards. If you can’t or won’t comply, then you can’t be a member. It’s about quality, ethics and legitimacy of the data you collect.”
Don Mills, Vice-Chair of the Board
About Us
Welcome to CRIC.
CRIC’s mandate is to:
- represent the highest standards, ethics and best practices in research, analytics and insights;
- advocate for sound policy and regulations that encourage a supportive environment for research and analytics;
- support new and innovative ways to gather insights;
- protect the public trust and encourage participation in research and analytics;
- represent the profession both domestically and internationally;
- serve as a source of information for the industry; and
- be a forum for collective industry action.
A key focus is on building and strengthening relationships with the international research, analytics and insights community. As such, the association has adopted the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. As well, CRIC has incorporated the polling standards of the American Association for Public Opinion Research (AAPOR) and the World Association for Public Opinion Research (WAPOR), in order to promote the highest ethics and transparency in policy-related and public opinion polling.
CRIC was established in August of 2018 following the bankruptcy of the former Canadian marketing research association.
Board
Barry Watson, Chair
Don Mills, Vice Chair
Gary Bennewies, Treasurer
Board Members
Chuck Chakrapani
Ed Gibson
Frank Graves
Jean-Marc Léger
Nik Nanos
Carol Udell
Contact Us
For more information, contact John Tabone, Chief Administrative Officer: