COVID-19: CRIC Supports Industry During these Unprecedented Times
Media Resource: COVID-19: Public Opinion Research Hub
The Canadian Research and Insights Council (CRIC) is Canada’s voice of the research, insights and analytics industry both domestically and globally. CRIC represents the highest standards, ethics and best practices in research that protect the public interest. Its members include research agencies, companies that rely on insights, and other industry partners.
Latest News
October 8, 2020: Attend CRIC Webinar to learn about ISO 20252:2019 Requirements for CRIC Agency Members
—CRIC Once Again Raises the Bar on Quality Research in Canada—As the standard-bearer for quality research in Canada, the Canadian Research Insights Council (CRIC) is pleased to announce a webinar to introduce Agency Members to ISO 20252:2019 Market, opinion and social...
CRIC Pledge to Canadians Helps Distinguish Legitimate Research Requests from Illegitimate or Fraudulent Requests
The Canadian Research Insights Council (CRIC) is pleased to announce the launch of the CRIC Pledge to Canadians. The CRIC Pledge highlights the commitment of CRIC members to the highest ethical standards and helps Canadians distinguish requests to participate in...
CRIC’s Virtual Townhall to highlight key industry initiatives
Join CRIC and its strategic partners ESOMAR and CAIP Canada for a virtual townhall that will provide an update on key industry initiatives including advocacy, standards, post-pandemic support, the CAIP, ESOMAR, new CRIC committees and more. This event will also...
“Our objective is simple and straightforward – membership in this organization means strict compliance with a rigorous set of world-class research standards. If you can’t or won’t comply, then you can’t be a member. It’s about quality, ethics and legitimacy of the data you collect.”
Don Mills, Vice-Chair of the Board
About Us
Welcome to CRIC.
CRIC’s mandate is to:
- represent the highest standards, ethics and best practices in research, analytics and insights;
- advocate for sound policy and regulations that encourage a supportive environment for research and analytics;
- support new and innovative ways to gather insights;
- protect the public trust and encourage participation in research and analytics;
- represent the profession both domestically and internationally;
- serve as a source of information for the industry; and
- be a forum for collective industry action.
A key focus is on building and strengthening relationships with the international research, analytics and insights community. As such, the association has adopted the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. As well, CRIC has incorporated the polling standards of the American Association for Public Opinion Research (AAPOR) and the World Association for Public Opinion Research (WAPOR), in order to promote the highest ethics and transparency in policy-related and public opinion polling.
CRIC was established in August of 2018 following the bankruptcy of the former Canadian marketing research association.
Board
Gary Bennewies, Chair
Nik Nanos, Vice Chair
Jason Zweig, Treasurer
Board Members
Anastasia Arabia
Robert Berger
Margaret Brigley
Ed Gibson
Frank Graves
Jean-Marc Léger
Diana Lucaci
Sam Pisani
Barry Watson
Contact Us
For more information, contact John Tabone, Chief Administrative Officer: