Careers in Marketing Research – Opportunities in the Coming Decade

Recorded: Tuesday, August 24, 2021; 12 PM EDT

Marketing Research, although led by North America (driven by mature markets like the US), is a vibrant global industry that is representative of very diverse and distinct segments and disciplines. Thought leaders, data insights practitioners and speakers will answer the following questions about careers in the “new” marketing research:

Speakers: Kristin Luck, President, ESOMAR and Founder, Women In Research; Veronica Amorena, Vice President, Human Resources, Ipsos; Nathaniel Stone, Program Coordinator, Market Research and Analysis, Algonquin College; Todd Armstrong, Data Analyst, Bank of Canada and Professor, Market Research and Analysis, Algonquin College; Stephen Kraus, Executive Director, MRII; Nicole Cadek, Manager, CX, Nova Scotia Power; Tawnya Bryden, Managing Director, Customer Intelligence, ATB Financial; Mary Agnes Welch, Principal, Probe Research; Emily Koenig / Joe Rydholm, Editor, Quirk’s Media; (Host and Moderator) Arundati Dandapani, CIO of CRIC and COO of CAIP

Format: Each presenting team speaks for 10-15 mins, followed by a moderated discussion and audience Q-A.

Topics covered during the webinar:

  • What are the opportunities in disciplines, trends, and data-literacy to leverage for people in the industry?
  • How to find and keep a job as a researcher; as a new researcher?
  • What new opportunities are opening up in the post-pandemic marketplace?
  • What has been the impact of COVID on job search strategies and other opportunities in MR?
  • Which client sectors are expected to increase their research spend and is this consistent across markets?
  • What technological shifts will change the way we skill and upskill in the long term versus temporarily?
  • How to attract talented university and college students to MR or what makes industry more (or less) inclusive ?
  • Where are all the “ancillary” disciplines like CX, UX, Public Opinion Research headed?
  • What practical skills are required for success in MR in a market like North America?
  • Client-side perspective on skills needed for success and employer satisfaction
  • Supplier-side perspective on skills needed for success and employer satisfaction
  • What kinds of continuing education strategies do we need to keep up with the changes in the industry or the next 5 years?
  • What more surveys of industry needs should we do and learn from?
  • Is compensation in the MR at par with those in other knowledge-intensive industries?
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Careers in Marketing Research – Opportunities in the Coming Decade