Founder & CEO of Miix Analytics
Founder & Chief Executive Officer of Miix Analytics Inc. Entrepreneur. Public Speaker. Passionate about Marketing, ROI, and Marketing Mix Modeling (MMM). Business Leader. Career Coach & Mentor. Guest Lecturer. Volunteer & Community Builder. Constantly curious to find ways to leverage Analytics to identify and address business challenges. Loves illustrating the value of marketing through data, trends, and two decades of experience. Advanced Analytics expertise in Marketing Mix Modeling (MMM), Media Data, Brand Lift, Sales Lift, Price and Promotion Analytics, Assortment & Audit modeling tools. Client work completed for leading global brands and Fortune 500 companies in Canada, the US, Europe and Asia.