Learn more about AI and the Guiding Principles at the H* Factor Conference – Register Today
The Canadian Research Insights Council (CRIC) is pleased to announce the release of the Guiding Principles for Artificial Intelligence Use in Market Research. The Guiding Principles provide a framework for the use of Artificial Intelligence (AI) and Generative Artificial Intelligence in market research. The aim is to ensure the strategic, ethical and responsible use of AI tools. The principles cover transparency, data security, protecting participants from harm, minimizing bias, and ensuring oversight when using artificial intelligence in market research.
“The Guiding Principles are designed to encourage the responsible use of Artificial Intelligence in compliance with CRIC Standards,” stated Margaret Brigley, Vice-Chair of CRIC and Chair of the CRIC Standards Committee.
The Guiding Principles were developed by the AI Ethical Guidelines & Policy Advocacy Subcommittee of the CRIC AI Committee. Subcommittee member, Paul Acerbi, will be presenting the Guiding Principles during the CRIC’s H* Factor Conference taking place next week. Register now for the H* Factor Conference to learn more about the Guiding Principles and the opportunities AI offers.
Members of the AI Ethical Guidelines and Policy Advocacy Subcommittee are Paul Acerbi, Margaret Chapman, Anastasia Arabia and Michael Williams.
About CRIC
The Canadian Research Insights Council (CRIC) is Canada’s voice of the research, analytics and insights profession both domestically and globally. CRIC represents the highest standards, ethics and best practices; provides effective promotion and advocacy of the industry; serves as a source of information and thought leadership; and is a forum for collective industry action.
For more information, visit www.canadianresearchinsightscouncil.ca or contact CRIC’s Chief Executive Officer, John Tabone at [email protected].
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