The pandemic has accelerated changes in how our industry gathers and identifies insights. As we move into 2021, the Canadian Research Insights Council (CRIC) in partnership with ESOMAR and CAIP Canada is searching for an exciting line-up of presenters who will help to keep our industry at the forefront of these changes.

This series is targeted to managers and senior leaders on the client side and from agencies who are responsible for developing and adopting new approaches to identify and communicate insights. The webinars will be done in conjunction with CRIC’s Thought Leadership Councils. Topics could include:

• New approaches to collecting and analyzing data
• The expanded role of client-side insights professionals in areas that include data analytics, AI and user experience (UX)
• Storytelling and other communication approaches to give impact to insights
• Behavioural science/behavioural economics approaches
• Neuroscience
• AI and machine learning
• Insight into diversity
• Mental health and wellbeing
• Case studies where research has made real impact

The initial series of webinars will be scheduled in February, March, April, May and June. Each webinar will feature two presentations that should be around 20 minutes in length. We encourage creative approaches that educate and entertain. All submissions will be subject to review by CRIC and its Thought Leadership Councils. Priority will be given to presentations that include examples of how clients have successfully used a new approach/methodology, that include staff from a CRIC member company and that feature a client presenting or co-presenting.