The Canadian Research Insights Council (CRIC), Canada’s voice of the research, analytics and insights industry is pleased to announce that it has formed an alliance with QRCA, the global community of qualitative research professionals and students.

“We share a common goal of advancing the impact of qualitative research and all who practice it,” says John Tabone, CRIC’s Chief Administrative Officer. “We are excited to work with QRCA to support the advancement of qualitative research within Canada.”

As part of this agreement, CRIC will promote the QRCA Annual Conference and events offered by QRCA’s Canadian chapters to its membership and QRCA will promote relevant CRIC events through its website and e-newsletter. In addition, Jeff Hecker, a member of CRIC’s Qualitative Research Thought Leadership, will serve on QRCA’s Industry Relations Committee to help identify additional opportunities for CRIC and QRCA to work together.

“We are excited to work with CRIC to advance the practice of qualitative research,” says Caroline Volpe, President of QRCA. “We look forward to working more closely with CRIC to support the qualitative research community in Canada.”