Watch Melissa Horne’s (PhD in Modern U.S. and African American History) webinar “Understanding the Historical Context of Black Lives Matter” for the context needed to meaningfully understand, engage and act during this time.
2. Learn about unconscious bias
Are you unknowingly contributing to the problem? Attending training on unconscious bias will help you recognize and minimize potential blind spots.
3. Join/start a diversity and inclusion committee
Join or start a diversity and inclusion committee at your company that includes Black, Indigenous and People of Colour employees to help shape diversity and inclusion policy, identify/remove barriers and monitor progress.
4. Eliminate bias in research and analytics approaches
Are our samples representative of all consumers? Are we asking the right questions and are we asking them the right away? Are there inherent biases in our data sources? Do we have the diverse skill sets needed to design research that engages all of society? How can we challenge brands to think differently and more inclusively?
5. Support social research that identifies solutions and monitors progress
It is important for our industry continue to support social research like the Black Experience Project that informs the public of ongoing issues, potential solutions and the progress that has been made.
CRIC welcomes your ideas and help in bringing about change. Please contact CRIC’s Chief Administrative Officer, John Tabone at [email protected] to share your ideas and get involved.
The Canadian Research Insights Council (CRIC) is Canada’s voice of the research, analytics and insights profession both domestically and globally. CRIC represents the highest standards, ethics and best practices; provides effective promotion and advocacy of the industry; serves as a source of information and thought leadership; and is a forum for collective industry action.
For more information, visit www.canadianresearchinsightscouncil.ca or contact John Tabone at [email protected].
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