The results are in and public opinion researchers have demonstrated that survey research remains a valuable tool in helping Canadians make informed election decisions. The polls released by CRIC member companies predicted a very close race and the numbers in their final polls were all within a few percentage points of the actual results.
“Reliable election polling is a major contributor to a strong democracy by transparently reporting on the campaign, the issues that are important to voters and the choices presented,” said Nik Nanos, Chair of CRIC Research Standards Committee and Chief Data Scientist and Founder of Nanos Research. “CRIC members take this responsibility to our democracy very seriously which is why we have adopted world-class ESOMAR standards and complemented them with very high Canadian standards and rules related to respondent rights and research transparency.”
CRIC member companies adhere to the highest level of transparency in reporting by complying with the CRIC Public Opinion Research Standards and Disclosure Requirements. These standards, which were released at the beginning of the election campaign, serve as an important tool to help the public and the media assess the quality and validity of research that is released into the public domain.
“In today’s era of misinformation, fake news, click bait and foreign interference, fact checking outlier or bad polls is more important than ever,” stated Barry Watson, Chair of CRIC. “No poll is far better than a bad poll or misleading polls, which can misinform voters and hinder democracy.”
To help the media when deciding whether to report on the results of research, CRIC has published a list of “10 questions journalists should ask before publishing the results of a survey.” CRIC also maintains a directory of its member companies who regularly release research in the public domain.
About CRIC: CRIC’s mandate is to develop and approve best practices and standards for market research, analytics and insights; provide effective promotion and advocacy of the industry; serve as a source of information and thought leadership; and be a forum for collective industry action. For more information, visit www.canadianresearchinsightscouncil.ca or contact John Tabone at [email protected].
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