Lisa joined Canadian Viewpoint in 2017 as the Director of Business Development and was promoted to her current role in early 2021. Lisa oversees all aspects of sales strategy for the company, including offline and online services as well as the growth of technology-based products. As a dedicated, results-driven senior manager, Lisa has been highly successful in achieving profitable business growth through the creation and execution of innovative sales and marketing strategies.

With over 25 years of market research experience, Lisa has a wealth of knowledge and insights, having worked with leading brands and sectors of Retail, CPG, Financial, Telecommunications and Automotive. Her primary focus has been exceeding expectations in customer service delivery and overall customer experience.

In August of 2015, Lisa won the Dale Carnegie Innovation Award. Dale Carnegie is one of the world’s leading human resources and management consulting organizations.

Lisa is chairwoman of the CRIC Diversity and Inclusion Committee, ESOMAR corporate member, Insights Association member and is an active volunteer, offering her expertise to various community organizations.

Raymond Armstrong is the Director of Panel Management at Quest Mindshare. With over 12 years of experience in the market research industry, Raymond’s work has primarily focused on connecting companies of all sizes with consumers to deliver real-time insights.
Raymond is committed to issues of equity, diversity and inclusivity within the market research field. Life experience navigating the educational and professional pathways into the market research sector ignited Raymond’s interest in addressing existing equity barriers. Having held senior data management and operations positions, Raymond gained additional insight into the industry’s challenges. Raymond hopes to see progress in inclusivity, representation and the creation of a more diverse workforce within the profession.

Joining CRIC’s Diversity and Inclusion Thought Leadership Council was a perfect opportunity to make just and equitable change as part of a collective. Raymond holds a degree from Western University in London, Ontario.

Max has extensive experiencing conducting and analyzing research, shaping corporate strategy, government policy and academic theory. He has spent the last seven years running the research department for the Canadian Council for Aboriginal Business (CCAB), where his work led to the establishment of the Province of Ontario’s $95 million Indigenous Economic Development Fund and a Federal commitment to ensure Indigenous businesses represent 5% of government supply chains, representing a $1 billion target. Max’s work has also supported corporate clients, such as Tata Consultancy Services, Canada Post and VIA Rail, to develop corporate strategies for board and CEO level decision making. Since coming to Creative Fire, Max has supported Six Nations of the Grand River understand community concerns about COVID-19, led brand research for Saskatoon Transit and supported the Downie Wenjack Foundations communications strategy.

Max served on the working committee that developed the Indigenous trade chapter for the United States-Mexico-Canada Agreement (USMCA) for Global Affairs Canada, is a member of the Canadian Project Consultative Committee for the OECD.

Vijay is the VP of the Health and Wellness division at Environics Research where he works with a range of clients that work within or adjacent to the healthcare industry. Vijay completed a Bachelor of Commerce with a focus in Marketing Management and Business Management at Dalhousie University.

Working in the healthcare space, Vijay has been an advocate for the importance of diversity in research as healthcare is an area where having a nuanced understandings of individuals and their interactions with the healthcare system allows his clients to better optimize solutions and the approaches to health issues Canadians face.

Vijay is a first generation Canadian with parents who immigrated to Nova Scotia from India and is also an active member in the LGTBQIA+ Community sitting on the Board of Directors for the Alliance for South Asian AIDS Prevention (ASAAP). Vijay brings the experience of navigating an intersectional identity to the CRIC Board and will use his experience in helping CRIC and its members identify ways to achieve diversity and inclusion goals and increase awareness on the importance of Diversity and Inclusion in research.