The Canadian Research Insights Council (CRIC) is pleased to announce that it is endorsing and sponsoring CAIP Canada, a new certification body that will offer the Certified Analytics and Insights Professional (CAIP) designation. The initiative is being led by Robert Wong, RMCG Inc., who was pivotal in the advancement of the CMRP, and supported by CRIC’s new interim Chief Administrative Officer, John Tabone, who founded the CMRP.

The first priority of CAIP Canada will be to adopt holders of the CMRP offered by the former MRIA. “In consultation with practitioners and employers, CMRPs stressed the need for a credible industry association to support their designation,” says Robert Wong. “With the endorsement of the Canadian Research Insights Council and ESOMAR, the CAIP will be the designation of choice for insights and analytics professionals in Canada.” The ESOMAR ‘stamp of approval’ will give a significant advantage to CAIP practitioners, as it will mean international recognition of their professional designation, and will open doors for them beyond Canada and onto the world scene.

Other priorities will include adopting fellows of the former MRIA and developing the pathways for practitioners seeking to earn the CAIP designation. CAIP Canada will be working with established training pathways including the Principles of Market Research courses offered by the Marketin Research Institute International (MRII).