TORONTO, August 27, 2024 – The Canadian Research Insights Council released new requirements today for reporting precision on survey research and on the use of open link surveys.
The new requirements on reporting precision are designed to improve consistency in reporting practices by providing a clear standard with respect to reporting a margin of error. They include specific wording that must be used should a CRIC member agency choose to include a margin of error for comparison purposes on a survey conducted with a non-probability sample.
The new requirements related to open link surveys indicate that survey data collected separately from probability or non-probability surveys must never be combined with data collected from probability or non-probability surveys. They also require that the limitations and the potential for bias with open link surveys be disclosed.
“These new requirements address two topics that CRIC regularly receives questions on,” stated CRIC Chair and Standards Committee Chair, Margaret Brigley. “These new requirements will improve consistency in reporting and distinguish surveys released by CRIC member companies who follow CRIC’s high standards.”
As part of the new requirements, CRIC members must include a statement indicating they are a member of the Canadian Research Insights Council (CRIC) and readers can have confidence in the results because it was completed in compliance with CRIC standards.
About CRIC
The Canadian Research Insights Council (CRIC) is Canada’s voice of the research, analytics, and insights profession both domestically and globally. CRIC represents the highest standards, ethics, and best practices; provides effective promotion and advocacy of the industry; serves as a source of information and thought leadership; and is a forum for collective industry action. CRIC’s members include Canada’s leading research agencies as well as client organizations, academic institutions, and other industry partners.
For more information, visit www.canadianresearchinsightscouncil.ca or contact John Tabone, Chief Executive Officer, at [email protected].
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