CRIC – Size of the Industry Survey 2024 "*" indicates required fields Step 1 of 10 10% The CRIC Size of the Industry survey is designed to gather key data about the size of the Canadian research, analytics and insights industry. Results of this survey will be used to describe the size of our industry in CRIC’s advocacy activities and will also be used to contribute Canadian data to ESOMAR’s Global Market Research Report. We ask for your company name and e-mail address to ensure only one response is received per company. The identity of the respondents and their individual data provided will be kept confidential to CRIC staff. Only aggregate data will be reported. You can download the questionnaire in Adobe PDF or MS Word format to review in advance of completing it online. All participants will receive an advance summary of the aggregate Canadian results. This research is registered with the CRIC Research Verification Service and feedback can be shared on this research using the RVS code: 20240621-CA261 Please complete your submission by July 9. Email* Company Name* Please enter your firm's total research, analytics and related revenue in Canadian dollars for 2022 and 2023. (include revenues generated from clients both in and outside of Canada)2022*2023*What percentage of your 2023 revenue included above is related to services subcontracted outside of Canada?What percentage of your 2020 revenue included above related to services subcontracted outside of Canada?Enter a percentage between 0 and 100 (do not enter % sign) or select Don't Know.Don't Know Subcontracted Don't Know What percentage of your 2023 revenues included above was from Canadian Clients? Canadian clients are defined as clients whose invoice were paid from a Canadian bank account.Enter a % between 0 and 100 or select don't knowDon't Know Outside of Canada Don't Know Did your firm conduct pro-bono research on behalf of Canadian clients in 2023? Yes No Don't Know Please enter the estimated value in Canadian dollars of pro-bono research conducted on behalf of clients in Canada in 2023? Was your firm profitable in 2023?* Yes No Don't know / I prefer not to disclose As compared to 2023, how difficult will it be for you to be profitable in 2024?* Much harder A little harder About the same A little easier Much easier Don't know How do you forecast revenues to change for the calendar year 2024 as compared to 2023?* Revenues will increase in 2024 Revenues will remain the same Revenues will decline in 2024 Don't know I prefer not to disclose By what % do you forecast revenues will increase in 2024 compared to 2023?Please enter a whole number. Do not add % sign.By what % do you forecast revenues will decline in 2024 compared to 2023?Please enter a whole number. Do not add % sign. On average, how many full time employees did your company have in 2023?*On average, how many part-time employees employee did your company have in 2023?How many freelancers/independent contractors did your company use in 2023?How do you anticipate the total number of full-time employees at your company will change in 2024 as compared to 2023?* Increase Remain the same Decrease Don't know By what % do you anticipate the number of full-time employees will increase in 2024 as compared to 2023?Please enter a whole number. Do not add % sign.By what % do you anticipate the number of full-time employees will decrease in 2024 as compared to 2023?Please enter a whole number. Do not add % sign. Please include the percentage of revenues that fall into the following four categories for 2023: Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question. Quantitative Methods (includes mail, telephone CATI, F2F (PAPI / CAPI), online quantitative research, mobile / smartphone quantitative research, audience measurement, online / web analytics, automated digital/electronic, and social media monitoring.)Qualitative Methods (include F2F group discussions / focus groups, in-depth F2F interviews, online qual, mobile qual, traditional / digital ethnography, online research communities.)Reporting (includes consulting firm research, advisory services, marketing reports/research and all other secondary (desk) research.Other research/analytics revenues not included in the categories above.TotalShould sum to 100. Enter the percentage of revenue your firm generated in 2023 from each quantitative method. Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question. Telephone CATI (including CATI to mobiles, i.e., a person-to-person interview and IVR interviews)Face-to-face (PAPI-paper and pencil interview. CAPI-computer-assisted personal interviewing)Online quantitative research (including CASI - "self-interviewing" - and online panel)Mobile / Smartphone quantitative researchAudience MeasurementOnline / Web analytics (includes content tracking, digital tracking, CRM analytics and all advanced analytics)Automated digital / electronic (includes interactive voice recorded interviews, location-based services, passive metering and log file processing)Social media monitoringOther quantitative methods not included above.Total Quantitative Methods Enter the percentage of revenue your firm generated in 2023 from each qualitative method. Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question. F2F Group discussions / Focus groupsIn-depth face to face interviewsOnline Qual (online groups, discussions, bulletin boards)Mobile Qual (mobile ethno., mobile diaries, photo boards)Traditional EthnographyOnline research communities (includes social media, in-depth interviews & online ethno.) & social media listeningOther qualitative methods not included above.Total Qualitative Methods Enter the percentage of revenue your firm generated in 2023 from each of the following type of projects. Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question. Market Measurement (Syndicated or custom retail/consumer panel/surveys for market size and share, including online)Market Modelling (Including marketing mix and media modelling)New Product/Service Development (Testing of concepts, products, services, packaging, pricing mix, etc. and volume forecasting)Advertising Pre-Testing (Copy)Advertising/Brand TrackingMedia Audience/Research (Viewing, listening, readership, including online and social media measurement)Employee/ SatisfactionCRM Systems / Customer SatisfactionMystery ShoppingOmnibus/Shared Cost SurveysUsage & Attitude Studies (Including segmentation studies and motivational research)Opinion Research/PollingUser Experience (UX) researchNon-profit ResearchBusiness-to-Business Studies not included aboveOther (not included above)Total All ProjectsShould sum to 100 Enter the percentage of revenue your firm generated in 2023 from each of the following research designs. Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question. Ad hoc researchOmnibus surveysPanel research (includes consumer panels, television audience measurement, retail audits and other continuous and non-continuous panel research)Other syndicated researchOther continuous (at regular frequency, including radio listenership, online web tracking, brand, advertising and customer satisfaction trackers, and “retainer” contracts covering, e.g. 12 months of concept testing, innovation workshops, etc.)Discretionary design through self-serve platforms (depends on the user’s needs)Total All Research Designs Enter the percentage of revenue your firm generated in 2023 from each of the following types of clients. Please enter a whole number from 0 to 100 for each category. Do not add the % sign. If you do not know the percentage of revenue by category, click next to skip this question. Manufacturing (consumer non-durables-includes food, beverages, tobacco, cannabis, personal care, petrol, clothing, shoes, accessories, paper products, cosmetics, etc.)Manufacturing (consumer durables - includes furniture, building materials, computers, electrical equipment, etc.)Manufacturing (pharmaceutical)Manufacturing (automotive)Utilities - Electricity, gas, water, postal servicesWholesale and retailInformation and communication (advertising)Information and communication (telecommunications and ICT)Information and communication (media and broadcasting)Financial services including banking, insurance, investments, etc.Public sectorNon-profit and NGOsEducation - Research institutesTourism, travel and recreationOther sectors not included aboveTotal Δ Contact Us For more information, contact us at [email protected]
