CEO Declaration of Compliance with CRIC Standards and the CEO Declaration of Compliance with ISO 20252:2019.

With new privacy legislation on the horizon and increases in fraudulent emails, texts and calls, it is more important than ever to highlight how our commitment to the highest standards sets our industry apart.  To emphasize the commitment of CRIC member companies to following the highest standards, CRIC has developed the CEO Declaration of Compliance with CRIC Standards and the CEO Declaration of Compliance with ISO 20252:2019.  The CEO Declarations of Compliance are an important tool in growing public trust in our industry and in supporting our advocacy efforts that have allowed us to obtain important regulatory exemptions for our industry.

The CEO Declaration of Compliance with CRIC Standards asks the CEOs of CRIC agency members to publicly certify that their agency follows the CRIC Standards that include the CRIC Code, the CRIC Public Opinion Research Standards and Disclosure Requirements and the CRIC Pledge to Canadians.

The CEO Declaration of Compliance with ISO 20252:2019 Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements, asks the CEO of CRIC agency members to certify their company’s compliance with this global quality standard.  ISO 20252:2019 sets out the guidance and requirements relating to the way in which market research is planned, carried out, supervised, and reported to clients commissioning such projects. The CEOs of CRIC agency members are required to add the signed declaration of compliance to their website.  CRIC will not require members to obtain a third-party certification of their compliance with ISO 20252:2019.  CRIC agency members are required, if they haven’t done so already to purchase a copy of the ISO 20252:2019 standard from ISO for a cost of approximately $250 Canadian.  CRIC has translated the standard into French and will provide a copy of the translation to CRIC members who have purchased the standard. Email a copy of your purchase receipt to CRIC to request a copy of the translation in French.

Download: CEO Declaration of Compliance with CRIC Standards.

Download: CEO Declaration of Compliance with ISO 20252:2019.