Thursday, May 20, 2021 is Global Accessibility Awareness Day (GAAD) and, to celebrate, we are hosting a webinar to highlight how our industry can and should design research to be inclusive of people with disabilities. The webinar wil feature two experts on designing inclusive research: Lauren Isaacson of Curio Research and Margaret Brigley, CAIP of Narrative Research
Inclusive Research – Making research accessible to people with disabilities
When designs are inclusive, everyone wins. Curb cutouts facilitate wheelchairs, baby strollers, and rolling suitcases. Smartphone interfaces that can be operated with one hand work for people with an amputated limb, a broken arm, or a heavy bag full of groceries. What about the research informing these inclusive designs? The research we do to inform and test these designs should also be inclusive. How do we apply these same principles to UX research and how do we get our companies and teams on board? In this session we’ll discuss the foundational understanding of people with disabilities, why we should make our research inclusive, and how to best make our research accessible to people with disabilities. When we conduct research inclusively, everyone wins.
Lauren Isaacson, Market and User Research Experience Consultant, Curio Research
Lauren Isaacson is a market and user experience research consultant from Vancouver, British Columbia. She began her career doing research and brand strategy for digital ad agencies in Los Angeles, California, but left that world behind and gravitated towards a career in research after moving to Canada in 2009. Since then she has been an in-house research team of one for Motion Canada and TELUS Digital, an interim leader of the market research department of BC’s hydroelectric utility, a subcontractor for agencies such as Blink, Macadamian, and Applause, and a direct consultant for small start-ups, national organizations, and anything in-between. Lauren is a big proponent of developing community within the research field on a national and local level by hosting research meetups in her home city and accepting leadership positions with professional organizations for researchers. Lauren is the current chapter co-chair of the Qualitative Research Consultants Association Pacific Northwest Chapter and the former chair of the BC chapter of the Marketing Research and Intelligence Association. She also gives back to her community and environment by doing volunteer work and making donations as a member of 1% for the Planet.
Inclusive Research Approaches
Creating inclusive research requires a strategic and focussed approach from initial design to project implementation and reporting. Narrative Research has conducted numerous projects specifically designed to be inclusive for persons with disabilities. Margaret will share real-life examples of how traditional research approaches have been adapted, as well as best practice considerations for ensuring inclusivity.
Margaret Brigley, CAIP, CEO & Partner, Narrative Research
With more than 25 years of market research and communications experience, Margaret provides client counsel across a wide range of sectors. A seasoned qualitative and quantitative researcher, Margaret brings a wealth of expertise and experience to all of her client work. As CEO of Narrative Research, Margaret is responsible for the executive oversight of the company. Passionate about family, Narrative Research and her community, Margaret is an outdoor enthusiast. She’s living proof that you don’t have to be a good golfer to get a hole in one!
Register for this webinar