A Client’s Guide to Data Quality

How Clients can Raise the Bar on Data Quality

Presented by:

Margaret Brigley

CEO, Narrative Research

Margaret is CEO & Partner of Narrative Research, a national, full-service marketing research firm headquartered in Halifax, Nova Scotia. Margaret offers clients more than 30 years of communications, marketing, and research experience in the private, non-profit, and public sectors. Her research expertise includes both qualitative and quantitative methods. She is a professionally trained focus group moderator and has worked with a wide range of private and public sector organizations across Canada and internationally.

Margaret is actively involved in the industry as Vice Chair of CRIC, Chair of CRIC’s Standards Committee, and Chair of CRIC’s communications committee. She is a member of ESOMAR, and a Certified Analytics and Insight Professional (CAIP).

Greg Matheson

CEO, Quest Mindshare

As Quest’s managing partner and over 25 years in the industry, Greg co-founded Quest to deliver a viable, trustworthy data collection and insights experience for brands and businesses alike. A passionate voice behind the need for the industry’s technological evolution, Greg’s vision and relentless drive to build Quest into one of the premier providers of quantitative sampling, online research and technology is only matched by the skill, professionalism and dedication of the best team in the business.

Margaret Tso

Senior Manager, Consumer Insights, Cadillac Fairview

Margaret is an experienced Consumer Insights Manager with a demonstrated history of working in the commercial real estate industry. She is skilled in Market Research, Segmentation, Consumer and Client Insight, Online Community Panel, Quantitative & Qualitative Research, and Strategic Planning.