CRIC AI Showcase Webinar

CRIC AI Showcase Webinar

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.

Our second series features:

Introducing LabIQ

LabIQ is an innovative analytics platform designed to enhance qualitative research, helping researchers uncover deeper insights from their focus groups, interviews, and field studies. It combines traditional research methodology with AI capabilities to transform conversations and observations into meaningful insights while preserving the depth and nuance that qualitative researchers value.

The platform processes all forms of qualitative data—from focus group transcripts and video recordings to written responses and discussions—using Rubiklab’s specialized validation approach. Its advanced analysis captures subtle themes and emotional context, while the intuitive “Talk to Your Data” feature lets researchers explore their findings through natural conversation.

What sets LabIQ apart is how it enhances rather than replaces the interpretative nature of qualitative research. Available in over 50 languages, the platform offers smart transcription, theme identification, and research summaries, while building connections between current findings and past research to provide richer context.

LabIQ significantly reduces time spent on administrative tasks like transcription and initial analysis, freeing up valuable time for deeper interpretation and discovery.
Join our live demo to see how LabIQ can transform your research workflow from data prep to powerful insights.

Presenters:

Dave Homer, CAIP President, ATP Canada Software & Services Ltd

Illitch Real CEO and Co-founder, Rubiklab

TrueSCAN: Applying Neuroscience-Based Attention AI to Maximize Impact

trueSCAN is an advanced concept testing platform that utilizes AI to analyze and interpret marketing materials by providing valuable insights into human attention. This allows businesses to optimize their marketing designs and ultimately boost conversion rates.

In the webinar, we will demonstrate the practical applications of trueSCAN by showcasing how users can upload images of their marketing materials for analysis. The AI then uses predictive eye-tracking models (ie. heatmaps), based on real eye-tracking data, to pinpoint what captures attention within the design. We will also explore how trueSCAN provides a Focus and Simplicity score, trained with EEG and neuroscience data, to ensure the message is clear and understood.

Furthermore, the webinar will illustrate how trueSCAN can suggest enhancements using features like Artistic Style Transfer and Expression to make marketing materials more visually captivating. We will also show how Sentiment Analysis Visual Intelligence assesses the potential impact of the marketing material based on visual cues like facial expressions and object detection.

The target audience for trueSCAN is primarily marketing professionals, brands, and agencies. The accessible chatbot interface is specifically designed for their use. trueSCAN offers significant value to this target audience by providing actionable data on attention spans, engagement levels, and areas of interest within their marketing content. This enables them to refine their materials before launch, ensuring their message is seen and understood.

By identifying the most impactful design elements, marketers can create compelling designs that drive customer engagement and action. trueSCAN also allows businesses to compare their performance against industry benchmarks and competitors, and provides clear guidance and optimization tips on how to capture attention, maintain engagement, and drive conversions.

Ultimately, trueSCAN helps marketing professionals move beyond guesswork by leveraging neuroscience-based AI and attention data to truly understand their audience and create more effective marketing campaigns.

Presenters:

Diana Lucaci, CAIP CEO, True Impact

Ferdinand Ephrem CTO, True Impact

innerlogic

Presenters:

Bryce Tully CEO, innerlogic

Ferdinand Ephrem CEO, Canada Basketball