CRIC AI Showcase Webinar

CRIC’s AI Showcase Webinar: A platform for CRIC Agency and Research Technology members to share their advancements

Presenters include: 

Supercharge Surveys with inca, Conversational AI Purpose-Built for Marketing Research

Presenter:

Kathy Cheng, Founder & CEO of Nexxt Intelligence | inca

Imagine if you could massively increase the insight from open-ended questions easily.

Imagine if you could do this without having to change existing workflows or disrupt the methodology or continuity of trends.

With inca, now you can. inca is the conversational AI purpose-built for marketing research. It supercharges surveys from data collection to data analysis through the combination of inca SmartProbe and inca AI Coding. inca integrates with any survey platform and with any analytics dashboard through APIs. It is easy to set up and inexpensive to run.

inca works from design/preparation to data collection to analysis, and always puts the researcher at the centre.

• In design/preparation, the researcher can “brief” inca SmartProbe with specific research objectives and priorities.
• In data collection, inca SmartProbe automatically sends intelligent probing questions specific to the answer given and research objectives, seamlessly to the respondent. inca SmartProbe flags low-quality responses – The researcher can add the demerit score as a live quality check.
• In analysis, the researcher can “brief” inca to shape AI Coding. Then inca summarizes and codes OE responses. It can ​​create a code frame from scratch or follow an existing code frame. Researchers can easily modify and optimize AI-coded results.

Currently used by over 100 end clients and agencies around the world, inca is the proud winner of the 2024 CRIC Innovation and Advancement in Marketing Insights and Analytics Award, and has won a few other awards globally.

Transforming Open Ended Responses into Actionable Insights with AI Powered Text Analysis

Presenters:

Tovah Paglaro,  Co-founder, Fathom

Michiah Prull, Co-founder, Fathom

At Fathom, we combine cutting-edge AI with human expertise to deliver unparalleled quality in text analytics. Our proprietary platform transforms open-ended survey data and customer feedback into actionable insights faster, with unprecedented accuracy and nuance. Designed by researchers for researchers, Fathom is trusted by leading market research agencies and brand-side customer insights teams, to uncover what truly drives public opinion and customer behaviour.

During the webinar, Fathom co-founders Michiah Prull and Tovah Paglaro will present “Unlocking the Power of Open-Ended Feedback with AI-Powered Text Analytics.” This session will highlight how Fathom empowers insight professionals to:

● Streamline Open-Ended Analysis with AI-Driven Thematic Coding: Quickly code open-ended feedback with unprecedented precision, saving time and enabling more robust, data-backed decisions.
● Leverage Advance Analytics Like Stat Assist and Segmentation: Analyze coded data with statistical confidence, and dynamic customer segments, turning unstructured text data into strategic intelligence.
● Enhance Insights with Human Oversight: Our human-in-the-loop model ensures unparalleled quality and accuracy, delivering nuanced insights that fully automated solutions simply cannot match.

Fathom stands apart by offering a unique combination of advanced analytics features—such as customizable code frames, real-time AI assistance, and streamlined Summary Insights —backed by rigorous human review. This differentiation ensures that research professionals can confidently navigate complex open-ended datasets to identify critical insight, with the highest standards of accuracy and rigour.

These capabilities are essential for market research agencies and customer insights teams aiming to deliver faster, deeper, and more actionable insights to their stakeholders. Whether it’s reducing time to insights by over 75% or uncovering emerging narratives in customer sentiment, Fathom is reshaping how the industry approaches text analytics.

Unlocking Customer Insights: AI-Powered Social Media Analysis for Enhanced CX Strategy

Presenter:

Mariam Nabilsi Senior Vice President

CX Signals GenAI is an innovative solution designed for research and insights professionals seeking to leverage social media data for enhanced customer experience (CX) understanding.  It offers a powerful suite of tools that transform the often-overlooked wealth of unsolicited, unfiltered customer sentiment available on social media into actionable insights.

This AI-powered platform offers five key features: Social Overviews, providing a comprehensive summary of social feedback; Competitor Comparisons, enabling businesses to benchmark their social media performance against rivals; CX Forces Insight, analyzing how key CX drivers are reflected in social media; Topic Deep Dive, allowing for detailed examination of specific themes and related posts; and GenAI Insight & Recommendations, leveraging generative AI to produce SWOT analyses and suggest actionable strategies.

CX Signals GenAI is particularly useful for augmenting existing research initiatives. It can enrich the findings of relationship or transactional surveys by providing real-world context and depth.  It allows businesses to gain a competitive edge by understanding what customers are saying about their competitors online.  Furthermore, it helps bridge the gap between survey themes and social discussions, providing a more holistic view of customer sentiment.  The platform’s ability to track evolving social drivers and sentiment trends also provides valuable input for future survey design.

Built on the Synthesio platform, CX Signals GenAI offers a market-leading approach to CX social analytics.  It structures its analysis around the « Forces of CX » – key emotional drivers such as Certainty, Enjoyment, Control, Status, Belonging, and Fair Treatment – to understand how these forces manifest online.  By employing generative AI, the platform creates emotional profiles for each force based on social data and generates targeted action plans for each specific driver, providing truly actionable insights.  This allows businesses to move beyond simply observing social media trends to understanding the underlying emotional drivers and developing strategies to improve customer experience.  In a world increasingly driven by digital interactions, CX Signals GenAI provides a crucial tool for research and insights professionals to tap into the voice of the customer and drive meaningful business impact.

Presenter:

Justin Perkins VP of Qualitative Products

Query AI – You’ve talked to your participants, now talk to your data. With the help of Query AI, uncovering meaningful insights from QualBoard projects is as simple as typing in the questions you need to answer.

You ask, and Query AI gives you an answer based on your real project data – whether that consists of uploaded participant videos, hours of IDI or focus group recordings, or hundreds of verbatims. No hallucinations, just analysis so quick it feels like magic. Get meaningful insights faster at no extra charge.

Multi-Video AI Summaries – Sifting through hours of video recordings to uncover the highlights is a long and often thankless task. That’s why QualBoard introduced Multi-Video AI Summaries.

With this tool, you can let AI do the heavy lifting of summarizing as many of your QualMeeting recordings or participant-uploaded videos as you want while you focus on analysis and building the critical insights that really deliver value.

AI Question Summary – Simplify your analysis of open-ends with a little help from AI. QualBoard now offers the option to use AI to summarize all responses on a text question, with no minimum required. The summary can be regenerated as new responses come in, and older versions remain available to view.