At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!
The Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs).
The discussion will take place online via zoom to connect you with CAIPs from across the country.
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.
Dr. Christopher Adams, CAIP, will offer thoughts (of between 5-10 minutes in length) at the outset of the hour. He will speak about public opinion polling in the current environment, with a focus upon the fact that pollsters seemingly missed the mark in the recent US Presidential election. While Vice-President Harris was widely held by many polls to be ahead at the end of the campaign by perhaps two percentage points, she ended up losing the popular vote by approximately three points on election day. The Discussion Club gathering will be asked to offer thoughts on the challenges of general public surveying in Canada, both in terms of public opinion polling as well as survey research more generally in the marketing research and analytics sector.
Dr. Christopher Adams, CAIP: Christopher Adams holds two degrees from the University of Manitoba (St. Paul’s College) and a PhD in Political Science from Carleton University. He was appointed in 2012 and is in his third term as the Rector of St. Paul’s College, an affiliated college of the University of Manitoba.