Events

Questionnaire Design Best Practices

Wednesday, May 19 at 12pm EDT – 1 hour

Questionnaire design is both art and science – but much of the science continues to be ignored by researchers today. Jeffrey will share design practices informed by research on research that you can immediately begin to apply. He’ll review the science on agreement scales, yes/no questions, numeric scales, scale ordering, all-that-apply questions, bipolar scales, and more. And he’ll share examples of the art of it: times when he has had to set aside the science. If you write questionnaires, you’ll want to attend this webinar.

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

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What Makes For A Successful, Growing Research Agency?

Wednesday, April 21 at 12pm EDT – 1 hour

The secret to growing a successful research agency is really no secret at all. It is all around us, exemplified by those companies who consistently grow, both in size and in stature. In this webinar, we will examine the evidence before us – what really does make for success in this hyper-competitive market?

The focus will be on four key elements:

  • The core business model
  • Differentiation from the herd
  • Talent: building an outstanding employer brand
  • Thought leadership and content marketing

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

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Innovations in Qualitative Research

Recorded March 26 – 1 hour – Available on Demand

Register for this webinar to learn how semiotics and neuroscience can both help you develop a deeper understanding of your customers by gaining insights into how they emotionally engage with your brands. Innovation in Qualitative Research will feature two presentations: The Power of Semiotic Analysis presented by Sarah Johnson and From Emotion Data to a Great Customer Experience presented by Diana Lucaci

Register to view this webinar on demand.

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Making Online Samples More Representative

Recorded March 17, 2021 – 1 hour-Available on Demand

What does it mean for a sample to be representative? How can you tell if your sample is biased and if so, what is there to do about it?

In this webinar, Andrew Mercer of the Pew Research Center will present the results of the Center’s research into data quality in online survey samples and what factors lead to bias in survey estimates.

You will learn about different methods for adjusting samples to reduce bias and the kinds of benchmarks that are needed for these methods to succeed. Andrew will also cover strategies that can be used when no reliable benchmarks exist.

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

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Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights

Thursday, March 4 from 2pm-3:30pm EST

In 2020, issues of diversity and inclusion were brought front and center on the national stage. Looking forward, how do we as sample professionals and researchers adjust our methodologies to be inclusive of this cultural moment? As an innovative industry now is the time for the Insights community to explore how we ask questions in a more inclusive way while keeping the integrity of research done in the past. This panel discussion will delve into how we can address a core component of the research process, demographic questions, and affect real change. How we ask gender, race, sexual orientation and ethnicity in research has been static for decades. Join us for this dynamic panel in which we delve into how these questions are currently asked, how we should ask them, and how to handle the client conversations that will arise as a result of these changes.

Moderator: Mario Carrasco, ThinkNow

Panelists: Solomon Bennett, Target | LaToya Christian, GroupM | Whitney Fowler, Insights in Color | Lisa Wilding Brown, Innovate MR

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Client Perspectives

Recorded Friday, February 26 from 12pm-1pm EST

How do you anticipate customer needs before they happen? How do you ensure insights get integrated into strategies across the organization in a work from home environment? This webinar will feature two presentations led by client-side insights leaders who will answer these questions and more.

Kristina Cigic, CAIP and Jhumur Choudhury, CAIP of ATB Financial will share how they are Creating a Customer Empathy Framework that allows ATB Financial to anticipate customer needs before they happen.

Oualid Benchama of Coca Cola and Nadia Antropova of Dig Insights will present on how Coca Cola is Socializing Insights in a WFH world.

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A.B. 2257 – What You Should Know!

Thursday, February 25 from 2pm-3:30pm EST

A new law in California, A.B. 2257, requires a minimum wage for research subjects. Learn more about the law, the complications it poses for the insights industry, risk mitigation steps to consider, and the advocacy campaign led by the Insights Association to fix the law. Join this session to learn more from IA’s CEO, Melanie Courtright, and VP Advocacy, Howard Fienberg and get involved.

Speakers: Melanie Courtright & Howard Fienberg, Insights Association

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The Nature of Supply & Demand in Today’s Marketplace

Thursday, February 18 from 2pm-3:30pm EST

After a tumultuous 2020 for the global community where most things did not go as planned, we saw one thing stand true in Insights… the laws of supply and demand. So what did we learn in and how do we apply these learnings to institute real change in 2021 and beyond? Join us for a holistic industry discussion on the challenges and solutions around supply and demand.

Moderator: Calista Corley, Fuel Cycle

Panelists: Bob Fawson, Dynata; Corey Julseth, J.D. Power; Michael McCrary, Pure Spectrum; Aaron Platshon, TapResearch

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Intelligence 360: Solicited + Unsolicited Customer Opinion

Recorded Wednesday, February 17 at 12pm EST – Available on Demand

Over the last several years, a great deal has changed in terms of the types of data available for analysis; the sources for such data, the ways in which researchers acquire and analyze it, the technologies used, the industry players, and the regulatory environment, to name a few.

In this webinar you will learn how to shape social intelligence through integration of unsolicited opinions – posts from social media in multiple languages annotated with brands, sentiment, emotions and topics – with solicited opinion — surveys and focus groups where questions are asked. A common theme will be the challenge of working with unstructured data, that is, text, images, audio, and video.

Attendees may find it worthwhile to download a complimentary copy of ESOMAR’s Briefing Questions When Considering Tools and Services for Unstructured Data prior to this presentation.

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

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Privacy In The Era Of AI And Data Analytics Based Insights

Recorded Thursday, January 28 at 12pm EST – 75 minutes – Available on Demand

While AI models and data analytics create a world of new possibilities for identifying business insights, they have also created numerous new privacy implications and ethical responsibilities for insights professionals. With International Data Privacy on January 28, 2021, the Canadian Research Insights Council (CRIC) AI & Data Analytics Thought Leadership Council and ESOMAR have organized an online panel of leading data privacy professionals to explore key questions related to privacy in the era of AI and data analytics.

The panel will explore the implications of Canada’s proposed Digital Charter Implementation Act (Bill C-11), that intends to establish a new privacy law for the private sector and new powers for the Office of the Privacy Commissioner, the role of standards in data governance, transparency of algorithms and decision systems, and ethical implications of data collection and insights generation. The panel will also describe a new guideline being developed by ESOMAR and GRBN for researchers and clients when processing secondary data for research.

The panel will be moderated by Briana Brownell, CEO of Pure Strategy AI, and member of CRIC’s AI & Data Analytics Thought Leadership Council

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

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Inspirations 2021

Recorded Thursday, January 27 at 3pm EST – Available on Demand

A virtual get together to refresh our common bond, to share what we learned from the COVID-tainted events of 2020, and to find hope and inspiration as we jointly rejuvenate the insights industry in 2021. The event will offered in English and Spanish and will feature the following presentaitons:

  • Simon Chadwick (CAMBIAR) opening – what to expect in 2021
  • Alex Garnica and Rafa Cespedes (Greenbook Latam) – Invitation to work together on 2021
  • ARIA Members (Trade Association Leaders). Learnings & Challenges
  • Client perspective – “What changes in 2021: challenges for the insights industry”, Larissa Berbare Head of Global Human & Equity Insights at Natura
  • Consumer perspective – “Expectations for the next normal” (Kevin Menk, SRP Strategic Resource Partners and member of the ARTIS Network)
  • Claudio Flores (LEXIA) “The new look of insights following COVID – opportunities to consider.”

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Free Webinar: Essential Data Security Practices for Research Agencies

Recorded Monday, January 25 at 12pm EST – 60 minutes – Available on Demand

Is your research agency using encryption when collecting or exchanging confidential data? Are employees and owners aware of the best practices to avoid a data breach? Have you vetted your vendors’ security practices? Are you equipped to manage the risks of any software, mobile, and cloud-based services employed by your firm? Is all critical data securely backed-up on a regular basis? Does your firm have appropriate administrative, technological and physical controls in place? And above all, how are prepared you to handle a data security incident?

In a post-pandemic world, cyber-attacks have become increasingly frequent and sophisticated, exacerbating the existing threats faced by research agencies, as well as the financial, legal, and reputational fallout that accompanies a breach. The best protection against these cyber threats? A comprehensive data security program that minimizes risk—and the impact—of a successful cyberattack.

In this webinar from CRIC and PROLINK, a panel of data security experts will share the greatest threats faced by research agencies and the essential data security practices that all firms should have in place to mitigate them. This webinar will also explore the best practices for responding to a data security incident.

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Free Webinar: The Future of Polling After 2020

Recorded Tuesday, December 16 at 12pm EST – 60 minutes – (from ESOMAR, MRII, University of Georgia and CRIC) – Available on Demand

The third installment in ESOMAR’s U.S. Pollsters’ webinar series will be The Future of Polling after the 2020 Election, consisting of five 12-minute presentations followed by Q&A. This complimentary webinar will be moderated by Kathy Frankovic of ESOMAR’s Professional Standards Committee, and Former Director of Surveys at CBS News.

The panelists will cover a number of areas regarding polling and the U.S. Election, including the following:

  • How the evidence explains what actually happened in this U.S. election
  • How criticisms of U.S. pre-election polls have raised questions about the viability of public opinion research
  • How to evaluate the impact of the 2020 election polls for all forms of opinion research.

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

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Free Webinar: The Opportunity for UX Research

Tuesday, December 8-12pm EST – 60 minutes – (from ESOMAR, MRII, University of Georgia and CRIC)

Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.

Even for market researchers, the new term sounds somewhat disconnected from traditional research and many wonder what it entails.

Join Michaela Mora of Relevant Insights in this session to discuss:

  • What is and what is not UX
  • How research can support UX
  • Additional areas of expertise needed to conduct UX research

All registrants will receive access to a recording of the webinar.

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Free Webinar: Understanding Agile Research

Thursday, November 19-12pm EDT – 60 minutes – (from ESOMAR, MRII, University of Georgia and CRIC)

Agile Research is a term that seems to be back in the spotlight this year–and it’s no surprise! That’s right: Agile Research was a much talked about approach that began picking up steam nearly a decade ago, and faded back out before the world was turned on its head in 2020. Now, with budgets getting smaller and timelines getting tighter, Agile Research is once again front-and-center in buzzword bingo. Join Nikki Lavoie, Founder of MindSpark Research International, for a fun and interactive session on understanding Agile Research, and how to learn it, execute it, and offer it to your clients or stakeholders. Topics covered will include:

  • Defining Agile
  • Understanding the cycle
  • A look at the Agile tools on the market

All registrants will receive access to a recording of the webinar.

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Free Webinar: Customer Experience: Where It’s Been And Where It’s Heading

Thursday, October 29-12pm EDT – 60 minutes – (from ESOMAR, MRII, University of Georgia and CRIC)

As organizations improve their Customer Experience (CX) capabilities through better skills and technology, the nature of CX is changing. While collecting survey feedback had been a primary focus for CX programs, organizations are more acutely focusing on the actions they take from the insights. During this presentation, Bruce Temkin will share details on the current CX trajectory. Join Bruce to learn:

  • How is CX becoming more action-oriented?
  • What are the elements of a modern CX program?
  • Where will CX programs head in the future?

All registrants will receive access to a recording of the webinar.

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Free Webinar: The Pollsters’ Survival Kit for Election Night…and the Days After

Monday, October 12-11am EDT – 60 minutes – (from ESOMAR and CRIC)

With only a few weeks to go before the U.S. presidential election, Americans are facing the potential for a long and protracted period of uncertainty about the outcome. Will Donald Trump be elected for four more years or will the American voters make a change and elect Joe Biden? In this webinar, North American and International pollsters will share their views on where the race stands, what seem to be the central issues, and how – and when – it’s all likely to end. All registrants will receive access to a recording of the webinar.

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ISO 20252:2019 Requirements for CRIC Agency Members

October 8, 2020 – 11am-12pm EST-Available on Demand

As the standard-bearer for quality research in Canada, the Canadian Research Insights Council (CRIC) is pleased to announce a webinar to introduce Agency Members to ISO 20252:2019 Market, opinion and social research, including insights and data analytics. This global process standard sets best practices for agencies to support consistent quality and efficiency when working with clients.

CRIC is pleased to have three ISO 20252:2019 leaders presenting this webinar. Don Ambrose, International Chair of the ISO/TC 225 (technical committee), and Annie Pettit, Chair of the Canadian Mirror Committee for ISO/TC 225, will provide background and describe the benefits of compliance. Juliana Wood, Managing Director of CIRQ, the Insights Associations accredited certification body, will outline the core requirements as well as the requirements of each Annex.

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ESOMAR’s Insights Festival 2020 – Available on Demand – Free for ESOMAR Members

September 14-17, 2020

The pandemic forced the temporary postponement of this year’s ESOMAR Congress to September 2021 in Toronto. Rather than let a whole year slide by ESOMAR is offering the all-new virtual Insights Festival from September 14-17.

The Insights Festival is an extravaganza of curated and community-generated content, conversations, social gatherings, and debates. In just four days you will have the opportunity to hear from and interact with colleagues from around the globe, as ESOMAR celebrates the data, research, and insights community and the ways in which it enriches our economies, societies, and daily lives.

View the exciting content coming your way in the advanced programme that is available online now. Insight Festival Speakers include: LinkedIn, Mars, Microsoft, PepsiCo, Bacardi, ESPN, Facebook, Google and more!

The Insights Festival is free for ESOMAR members and for all staff of CRIC member companies. Employees of CRIC member companies email CRIC to request your promo code.

Join ESOMAR using the CRIC negotiated rates to attend the Insights Festival for Free.

As part of CRIC’s strategic relationship with ESOMAR, we have negotiated a special offer for Canadian marketing researcher professionals to join ESOMAR for $450 CAD. CRIC member companies registering 3 or more individuals with ESOMAR can save even more. View details and take advantage of this special offer today.

Join this unique experience showcasing the best the data, research and insights community has to offer!

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CRIC’s Virtual Townhall to highlight key industry initiatives

September 10, 2020

Join CRIC and its strategic partners ESOMAR and CAIP Canada for a virtual townhall that will provide an update on key industry initiatives including advocacy, standards, post-pandemic support, the CAIP, ESOMAR, new CRIC committees and more. This event will also provide a forum for you to share ideas, ask questions and learn how you can get involved.

The townhall will be held on September 10, 2020 from 11am to 12pm through ZOOM. All research, analytics and insights professionals are welcome and encouraged to attend.

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Free Webinar: The Pollsters’ Survival Kit in the Trump World

Thursday-August 20, 2020-11am EDT – 90 minutes – (from ESOMAR and CRIC)

We are now less than 100 days before U.S. voters go to the polls to decide whether to stick with Donald Trump for four more years or make a change and elect Joe Biden. In this webinar, five North American pollsters will share their views on where the race stands, what seem to be the central issues, and how it’s all likely to turn out.This free webinar will consist of four 15-minute presentations followed by Q&A. It will be moderated by Kathy Frankovic of ESOMAR’s Professional Standards Committee. All registrants will receive access to a recording of the webinar.

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Go from Good to Great with Critical Thinking Skills

Webinar-August 5, 2020-12pm EDT (from ESOMAR, MRII, the University of Georgia and CRIC) – Available on Demand

Join Susan Frede of Frede Research LLC and Aimpoint Research on August 5th at 12 p.m. EDT for a free virtual presentation on critical thinking skills. Critical thinking is a soft skill that can give researchers a leg up by driving thinking to be more disciplined and active. Strong critical thinking skills can help throughout the research process, from defining the problem to the presentation of the results.

In this webinar, Susan will define critical thinking and discuss the following:

  • Activities involved in critical thinking
  • The gap between employers’ and students’ perceptions of critical thinking
  • Techniques to develop the necessary critical-thinking skills

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Confronting Exclusion and Racism in Canada’s Research & Insights Industry

Webinar-July 22, 2020-12pm-1pm EDT – Available on Demand

CRIC is hosting the webinar Confronting Exclusion and Racism in Canada’s Research & Insights Industry to highlight the need for change and to encourage the dialogue and action that is required to end racism and the systemic bias that Black people and other racialized groups experience in Canada.

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Theory and Back Again: A Researcher’s Tale

Webinar-July 8, 2020-12pm EDT (from ESOMAR, MRII, the University of Georgia and CRIC) – Available on Demand

Join Zontziry “Z” Johnson of Zappi on July 8th at 12 p.m. EDT for a free virtual presentation on the market research process and how it drives business decisions. Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization’s efforts to drive business decisions using data. Realistically, that’s not always how it happens. Or is it?

In this webinar, Zontziry will cover the following topics:

  • Reviewing the ideal market research process
  • Customer input as a source of data
  • Feeding business decisions
  • Theory vs. reality

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Turbo Charging Growth in Challenging Times

Webinar-June 9, 2020-12pm EDT (from ESOMAR, MRII, the University of Georgia and CRIC)-Available on Demand

Join Zoë Dowling, Ph.D., of FocusVision for a free virtual presentation on emerging methods and the future of market research. Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoë will discuss the broader landscape changes that impact how we conduct market research and explore what it means for mainstream methodologies as well as emerging approaches.

Topics will include:

  • Technological, cultural and business trends impacting market research
  • Agile research as an emerging methodology
  • The growth of mobile ethnographies and online focus groups

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AI & Data Analytics during the Pandemic

Virtual Panel-June 5, 2020-12pm-1pm EDT-Available on Demand

CRIC’s AI and Data Analytics Thought Leadership Council will explore how the use of AI and Data Analytics have been impacted by COVID-19.

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How Qualitative Research is Adapting to the Pandemic

Virtual Panel-May 27, 2020 1:30pm-2:30pm EDT – Available on Demand

Join members of CRIC’s Qualitative Research Thought Leadership Council for an interactive, virtual panel that explores how Canadian qualitative researchers are adapting to the impact of COVID-19.

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Driver Analysis as a Gateway to Advanced Analytics (View Recording)

Webinar-May 20, 2020-12pm EDT (from ESOMAR, MRII and the University of Georgia)

Join Jeffrey Henning of the MRII and Keith Chrzan of Sawtooth Software for this how-to session, which will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful.

View Recording

Contact Us

For more information, contact John Tabone, Chief Administrative Officer:

[email protected]