The Canadian Research Insights Council (CRIC) Guiding Principles for Artificial Intelligence Use in Market Research provide a framework for the use of Artificial Intelligence (AI) and Generative Artificial Intelligence in market research. The aim is to ensure the strategic, ethical and responsible use of AI tools. The principles cover transparency, data security, protecting participants from harm, minimizing bias, and ensuring oversight when using artificial intelligence in market research.

The Guiding Principles were developed by the AI Ethical Guidelines & Policy Advocacy Subcommittee of the CRIC AI Committee. Members of the AI Ethical Guidelines and Policy Advocacy Subcommittee are Paul Acerbi, Margaret Chapman, Anastasia Arabia and Michael Williams.