Member Benefits

The Canadian Research and Insights Council (CRIC) is Canada’s voice of the research, insights and analytics industry both domestically and globally. CRIC serves the profession by setting and enforcing the highest standards, ethics and best practices and offers recognition to its members who follow these high standards. It advocates with regulators to support sound policies and regulations that encourage a supportive environment for research and that protect the public trust. It supports the development of thought leadership on topics including artificial intelligence, automation, data analytics, blockchain, user experience research, behavioural science, and design thinking to ensure that its members are at the forefront of major trends.

Learn more about the benefits of joining CRIC:

Powerful Advocacy – CRIC advocates with regulators for sound policy and regulations that encourages a supportive environment for research, insights and analytics.

Standards and Ethics – Following best practices and adhering to the highest standards and ethics is critical to the reputation of the profession and is a requirement to be a member of CRIC.

Recognition – Membership in CRIC demonstrates your organization’s dedication to exploring leading edge practices in research, insights and analytics.

Thought Leadership –  CRIC is inviting leaders from our profession to join one of two thought leadership councils to guide the future growth of the research, insights and analytics industry in Canada.

CRIC Research Verification Service – The CRIC Research Verification Service allows the public to confirm the validity of a research project and also share any feedback or concerns with the project manager.

Strategic Partnerships – CRIC has developed a strategic partnership with ESOMAR to engage Canadian researchers with the global insights’ community. 

Member Savings – Members can expect to save 20% or more on standard market rates exclusively through the CRIC Insurance Program from PROLINK.

CRIC has two multi-page manuals presented as “Tool Kits” that provide members with standardized frameworks to aid in developing procedures that follow the latest best practices in:

Information Security Manual (download)

Privacy Manual (download) 

Apply to Join CRIC