The Canadian Research and Insights Council (CRIC) is Canada’s voice of the research, insights and analytics industry both domestically and globally. CRIC serves the profession by setting and enforcing the highest standards, ethics and best practices and offers recognition to its members who follow these high standards. It advocates with regulators to support sound policies and regulations that encourage a supportive environment for research and that protect the public trust. It supports the development of thought leadership on topics including artificial intelligence, automation, data analytics, blockchain, user experience research, behavioural science, and design thinking to ensure that its members are at the forefront of major trends. Click the links below to read more about the benefits of joining CRIC.