—CRIC Once Again Raises the Bar on Quality Research in Canada—

As the standard-bearer for quality research in Canada, the Canadian Research Insights Council (CRIC) is pleased to announce a webinar to introduce Agency Members to ISO 20252:2019 Market, opinion and social research, including insights and data analytics. This global process standard sets best practices for agencies to support consistent quality and efficiency when working with clients.

“The introduction of ISO 20252:2019 is one of the ways that CRIC is raising the bar on standards in Canada,” stated Nik Nanos, Vice Chair of CRIC and Chair of the CRIC Standards Committee.”

CRIC is pleased to have three ISO 20252:2019 leaders presenting this webinar. Don Ambrose, International Chair of the ISO/TC 225 (technical committee), and Annie Pettit, Chair of the Canadian Mirror Committee for ISO/TC 225, will provide background and describe the benefits of compliance. Juliana Wood, Managing Director of CIRQ, the Insights Associations accredited certification body, will outline the core requirements as well as the requirements of each Annex.

Participation is this webinar is highly recommended for agency executives and staff responsible for quality management. Although CRIC will not require agencies to undergo the full ISO certification, agency members will be required to review and publicly declare compliance with the ISO 20252:2019 standard.

“CRIC member agencies following best practices will already meet most of the standard’s requirements,” stated Gary Bennewies, Chair of CRIC. “Complying with ISO 20252:2019 further demonstrates the commitment of CRIC member agencies to adhere to the highest quality and best research practices available globally.”

The free webinar will take place on October 8 from 11am to 12pm Eastern Time. The webinar will be recorded and all those who register will receive a link to the recording following the session.

Register Now

Visit the ISO website to purchase ISO 20252:2019 Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements. CRIC has translated the standard into French and a copy of the unofficial French version is available to anyone who purchases the standard. Email a copy of your purchase receipt to CRIC to request a copy of the French version.

About CRIC

The Canadian Research Insights Council (CRIC) is Canada’s voice of the research, analytics and insights profession both domestically and globally. CRIC represents the highest standards, ethics and best practices; provides effective promotion and advocacy of the industry; serves as a source of information and thought leadership; and is a forum for collective industry action. For more information, visit www.canadianresearchinsightscouncil.ca or contact John Tabone at [email protected].

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For more information, contact John Tabone, Chief Administrative Officer:

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John Tabone
Author: John Tabone