COVID-19: CRIC Supports Industry During these Unprecedented Times
Media Resource: COVID-19: Public Opinion Research Hub
The Canadian Research Insights Council (CRIC) is Canada’s voice of the research, insights and analytics industry both domestically and globally. CRIC represents the highest standards, ethics and best practices in research that protect the public interest. Its members include research agencies, companies that rely on insights, and other industry partners.
Latest News
Join the Insights Community in Supporting our Colleagues in India.
The Canadian Research Insights Council (CRIC) is supporting our partner SampleCon with the Heart of Insights: India Initiative. India is in the midst of a devastating current wave of the pandemic that is personally impacting many we know and work with daily in our...
Younger researchers – Don’t miss the opportunity to Grow your Global Profile while Making a Difference for a Canadian charity.
The Canadian Research Insights Council (CRIC) is working with ESOMAR and the Certified Analytics and Insights Professionals of Canada (CAIP Canada) to bring the Research Got Talent competition to Canada. Research Got Talent is a global competition that offers young...
CRIC files Statement of Claim in response to false and defamatory communications issued by MRIA
The Marketing Research and Intelligence Association (MRIA) recently issued false and defamatory communications against the Canadian Research Insights Council (CRIC) and an employee of CRIC. CRIC has filed a Statement of Claim…
“Our objective is simple and straightforward – membership in this organization means strict compliance with a rigorous set of world-class research standards. If you can’t or won’t comply, then you can’t be a member. It’s about quality, ethics and legitimacy of the data you collect.”
Don Mills, Vice-Chair of the Board
About Us
Welcome to CRIC.
CRIC’s mandate is to:
- represent the highest standards, ethics and best practices in research, analytics and insights;
- advocate for sound policy and regulations that encourage a supportive environment for research and analytics;
- support new and innovative ways to gather insights;
- protect the public trust and encourage participation in research and analytics;
- represent the profession both domestically and internationally;
- serve as a source of information for the industry; and
- be a forum for collective industry action.
A key focus is on building and strengthening relationships with the international research, analytics and insights community. As such, the association has adopted the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. As well, CRIC has incorporated the polling standards of the American Association for Public Opinion Research (AAPOR) and the World Association for Public Opinion Research (WAPOR), in order to promote the highest ethics and transparency in policy-related and public opinion polling.
CRIC was established in August of 2018 following the bankruptcy of the former Canadian marketing research association.
Board
Gary Bennewies, Chair
Nik Nanos, Vice Chair
Jason Zweig, Treasurer
Board Members
Anastasia Arabia
Robert Berger
Margaret Brigley
Ed Gibson
Frank Graves
Jean-Marc Léger
Diana Lucaci
Sam Pisani
Barry Watson
Contact Us
For more information, contact John Tabone, Chief Administrative Officer: